Do you want to grow your business globally? Then you should pay attention to terminology management. Terminology management is vital to localize your products|services|brand into the target language and cultural aspects of a foreign market.

 

Terminology that is consistent within and across your content facilitates top-notch translations, saves resources and expenses when embedded in a carefully prepared long-term roadmap, and fosters your brand worldwide. Regardless of the activity you are in, whatever the domain is: a stake in terminology will never prove wrong. Measurable return on investment (ROI) in the industry shows.

 

Your business needs to build and protect its brand and corporate image – whichever markets you choose. By establishing business-specific terminology, you avoid misrepresentation of your brand caused by mistakes in the translation of industry and product-critical words and phrases.

 

Linguists work more efficiently when they can refer to existing approved terms and phrases, because they spend less time researching vocabulary and can instead focus on translating.
 
When everyone working in a language uses the same termbase, inconsistencies can be avoided and a high-quality translation can be assured.